20th Century Studios – Box Office Theory

06 May

Box Office Weekend Forecast: MORTAL KOMBAT II ($38.5M+), DEVIL WEARS PRADA 2, MICHAEL, and SHEEP DETECTIVES ($15M+) to Drive Strong Mother’s Day Frame

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May 6, 2026

For the first time since Thanksgiving 2024, three films could eclipse $30 million each as theaters welcome the early summer variety of audience options.

29 Apr

Tracking & Forecasts

Box Office Weekend Forecast: THE DEVIL WEARS PRADA 2 ($70-84M+) Set to Join MICHAEL’s ($40M+) Sophomore Frame in Grand Fashion on the Summer Movie Opening Stage

Posted by

Shawn Robbins

April 29, 2026

Gird your loins: Summer box office is officially underway this week as PRADA 2 and MICHAEL form a rare, non-superhero, early May tandem kickstarting the industry's lucrative season.

20 Mar

Tracking & Forecasts

Box Office Tracking & Forecasts: THE DEVIL WEARS PRADA 2 Shines in Early Trends, Looks to $55M+ May Debut; PROJECT HAIL MARY Soars to $12M in Previews — How High Will It Go?

Posted by

Shawn Robbins

March 20, 2026

Summer is poised to start strong with THE DEVIL WEARS PRADA 2 hot in early buzz and pre-sales. Meanwhile, PROJECT HAIL MARY could soar above expectations following stellar preview results.

28 Jan

Tracking & Forecasts

Box Office Weekend Forecast: SEND HELP ($12-15M+), IRON LUNG ($6-7M+), MELANIA ($4M+), and SHELTER ($4M+) Aim to Modestly Relieve Some Winter Doldrums

Posted by

Shawn Robbins

January 28, 2026

Following a devastating winter storm, could Sam Raimi's buzzy dark comedy-survival-thriller help moviegoers cure some cabin fever this weekend?

07 Nov

Tracking & Forecasts

6-Week Box Office Tracking & Forecasts: AVATAR: FIRE AND ASH Targets $110M+ Domestic Launch in Early Outlooks; WICKED: FOR GOOD and ZOOTOPIA 2 Check-Ins & More

Posted by

Shawn Robbins

November 7, 2025

James Cameron's AVATAR franchise will again lord over the pre-Christmas weekend, but can FIRE AND ASH duplicate the same level of domestic success as WAY OF WATER?

22 Aug

Tracking & Forecasts

6-Week Box Office Tracking & Forecasts: DEMON SLAYER: INFINITY CASTLE Pre-Sale Explosion, CONJURING and DOWNTON Updates, First Outlooks for SMASHING MACHINE and AVATAR: THE WAY OF WATER’s Re-Issue

Posted by

Shawn Robbins

August 22, 2025

Sony and Crunchyroll are building to possible anime records for INFINITY CASTLE in North America, while the CONJURING "finale" and others aim to anchor early fall box office.

09 Apr

Tracking & Forecasts

Box Office Weekend Forecast: MINECRAFT ($75M+) to Continue ‘Chicken Jockey’ Craze; THE KING OF KINGS ($15M+) Eyes Biblical Breakout, THE AMATEUR, THE CHOSEN: LAST SUPPER Finale, DROP, and WARFARE Open

Posted by

Shawn Robbins

April 9, 2025

MINECRAFT will ride the 'chicken jockey' meme into the start of healthy chase weekends, while THE KING OF KINGS looks to set a new Biblical animation record and a slew of releases add variety to the spring market.